Puget Sound counties have selected one trail brand to rule them all: Leafline.
The new name will describe “a network of over 400 miles of wide paved trails connecting communities throughout Snohomish, Kitsap, King and Pierce Counties,” according to King County Parks.
The newly-created Regional Trails Coalition is creating this unified regional branding effort for trails, which could do a couple things. Most obviously, it could create some continuity for trails that cross county borders. That alone is probably worth the effort.
But a larger, less concrete effect of talking about regional trails as part of the same network could be that people start thinking about them all as part of something bigger. After all, an investment in a trail builds on investments in nearby counties, too. And county lines are irrelevant to someone just trying to bike around.
So a new logo isn’t exactly the most exciting thing on its own, but the sentiment behind it is pretty great.
UPDATE: An earlier version of this post referred to a survey, which has since closed.