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‘We cater to moms with duct-taped Burley trailers with their kids inside on their way to Montessori school’

Cycling Illustrated recently interviewed Alex Kostennik, owner of 20/20 Cycle in the Central District (which happens to be my local bike shop).

20/20 is a welcoming, laid back shop, and the people who work there are really just interested in getting your ride rolling again. They will almost never try to upsell you or push expensive new components. I’ve gone in thinking I needed a new part and determined to buy one, only to leave happily with a small tweak or quick fix to the existing part done at no extra charge.

I’ve sometimes scratched my head, wondering how they make money if they keep fixing my problems for next to nothing. But then again, I’m now loyal to them and make sure to go there first for any little project or routine purchases, so I guess it worked!


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In the interview, Kostelnik described his bike shop philosophy:

So now that your store’s been open for awhile, who do you think it caters to? Or do you think that it caters to anybody in particular?

We cater to moms with duct-taped Burley trailers with their kids inside on their way to Montessori school. People who ride in the rain, in the snow, it’s those people. Then it radiates out from there. If you were going to make a tree, the trunk of the tree is them. We’re super practical commuter people, me included.

The rest of the interview goes from discussing his days as a mechanic in other shops, the early days of 20/20, his thoughts on US foreign policy in the 1960s, life without a car, why he set up shop in the Central District, and more.

The interview also touches on 20/20’s new hand-built bikes: The Sealth. Originally dubbed the Kalakala, named after the 1930s Puget Sound ferry, the bike had to change names when the Kalakala’s owner threatened legal action. The frames, designed by Kostelnik, are made by Bombus Bikes, based in the InScape Arts building in the International District.


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3 responses to “‘We cater to moms with duct-taped Burley trailers with their kids inside on their way to Montessori school’”

  1. Alex and all the folks at 20/20 ROCK. I was sorry to move out of the ‘hood just as he was opening.

    D

  2. kommish

    He’s not kidding about being nice about fixing any bike you’ve got, regardless of the shape it’s in. And my beloved beat up hand-me-down bike appreciates it.

  3. […] that genuinely believes in helping people save money and get every inch of life out of their bike (from a 2012 interview: “We cater to moms with duct-taped Burley trailers with their kids inside on their way to […]

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