— Advertisement —

Bicycle Benefits: Theo offers half-price chocolate for bicycling customers

This is the first in a new series featuring innovative Seattle businesses that offer Bicycle Benefits and help encourage the local bicycle economy. If your business offers Bicycle Benefits and would like to be featured, email [email protected].

For Theo Chocolate, encouraging customers and employees to bike to their Fremont chocolate factory fits with the company’s conscious outlook on life.

“Generally, Theo is a very mission-driven company, based on our beliefs that all life on the planet is interconnected,” said Audrey Lawrence, the sales and marketing manager at Theo.

— Advertisement —

As a Bicycle Benefits member, Theo’s factory showroom offers one half-price classic chocolate bar per visit to anyone with a Bicycle Benefits sticker. That means you can get a full-size organic, fairly-traded, locally-crafted chocolate bar for only about $2. But only if you bike.

Theo is also so interested in encouraging its employees to bicycle to work that the company created a bicycle committee to look for ways they can make it more appealing. When they noticed that employees were having a hard time finding covered bike parking on rainy days, they created a covered bike parking area that can fit about 25 bikes.

And it is paying off. On any given day, 12-20 of the factory’s 55 employees bike to their jobs, including Lawrence.

“It makes it a lot easier for people to bike all year round,” she said.

But beyond Theo’s mission and desire for healthy customers and employees, offering Bicycle Benefits simply makes business sense, said Lawrence. Here were a couple of her reasons:

  • It says something about your business’s values. It is important to consumers to support businesses with values in line with their own.
  • It’s cool to contemplate sub-groups of customers. Cyclists are quite engaged and well-aware of the different community support that is out there.
  • Theo has chosen to support the environment. For example, they use green energy as much as they can. They also support the use of bicycles.

But, of course, Theo would like to remind people bicycling that they have more to offer than just a good deal.

“Chocolate is an excellent pick-me-up for those long bike rides,” said Lawrence.

Bicycle Benefits is a program designed to support people who bike and bike-friendly businesses. Member businesses buy Bicycle Benefits stickers at discount and sell them to customers for $5. Once you have a sticker on your helmet, you can get deals from member businesses all around Seattle and in cities across the United States and Canada. Seattle Bike Blog is a local supporter of the program. To find more Bicycle Benefits partners or to sign your business up, visit the Bicycle Benefits website.

About the author:

Related posts:


7 responses to “Bicycle Benefits: Theo offers half-price chocolate for bicycling customers”

  1. Andres

    You just made my wife’s day.

  2. Shane Phillips

    I actually went to a few bars near my place (Oddfellows and Liberty) asking them about this back in June and they had no idea what I was talking about. They thought it sounded like an interesting idea, but they seemed to genuinely be confused about how and when their businesses were listed and they certainly weren’t selling the stickers. How often does the guy running this business check up on things to ensure companies are continuing to participate? For me, after those two experiences caused me to kind of give up on the idea, and I stopped trying to find others that might actually be taking part in the program.

    1. Frequent Reader

      Additionally, some of the businesses listed are no longer open.

  3. This is good information and good news for me!

  4. I came into town to pick up where the guy who started the program here left off. I tried the best to update it to it’s current accuracy.. If there is a place that is listed that seems unaware of the program…please let me know. thanks for pedaling the streets of Seattle…ian
    [email protected]

  5. K

    What if I don’t like to put stickers on my helmet?

  6. […] Chocolate in Fremont loves bikes. We featured their Bicycle Benefits deal a few months ago (half price chocolate!), but now they have gone a step further: A bar that […]

— Advertisement —

Join the Seattle Bike Blog Supporters

As a supporter, you help power independent bike news in the Seattle area. Please consider supporting the site financially starting at $5 per month:

Latest stories

Bike Events Calendar

2:30 pm 25 Mile Bike Tour of Seattle One… @ Northgate light rail station (ground entrance)
25 Mile Bike Tour of Seattle One… @ Northgate light rail station (ground entrance)
May 25 @ 2:30 pm – 6:30 pm
25 Mile Bike Tour of Seattle One Way (Leisurely) @ Northgate light rail station (ground entrance) | Seattle | Washington | United States
Join me for a 25-ish mile one way bike tour of Seattle that highlights many of Seattle’s bike routes and sights at a Leisurely pace. We’ll start at the Northgate light rail station and finish[…]
all-day 7 Hills of Kirkland Charity Bicy… @ Marina Park,
7 Hills of Kirkland Charity Bicy… @ Marina Park,
May 27 all-day
7 Hills of Kirkland Charity Bicycle Ride @ Marina Park, | Kirkland | Washington | United States
The 7 Hills of Kirkland is a supported, non-competitive, road bicycle ride benefiting Attain Housing and the Kiwanis of Kirkland Foundation. Riders follow normal vehicle right of way at all times, are required to wear[…]
5:30 pm Downtown Greenways monthly meeting
Downtown Greenways monthly meeting
May 27 @ 5:30 pm – 7:00 pm
Last Monday of the month.  Join us! https://seattlegreenways.org/downtowngreenwaysShareMastodonTwitterFacebookRedditEmail
7:15 pm Point83 @ Westlake Park
Point83 @ Westlake Park
May 30 @ 7:15 pm
Point83 @ Westlake Park
Meet up in the center of the park at 7ish. Leave at 730. Every Thursday from now until forever rain or shine. Bikes, beers, illegal firepits, nachos, bottlerockets, timetraveling, lollygagging, mechanicals, good times.ShareMastodonTwitterFacebookRedditEmail
9:00 am First Saturday Neighborhood Clea…
First Saturday Neighborhood Clea…
Jun 1 @ 9:00 am – 12:00 pm
Every month volunteers gather to collect garbage and help beautify our neighborhood. On average, we collect about 15 bags of garbage per clean up, which means 1,000’s of small pieces of plastic that do not[…]
— Advertisements —

Latest on Mastodon

Loading Mastodon feed…