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Seattle Bike Crowdfunding Highlight: Pedal, Stretch, Breathe

Crowdfunding has played a huge role in the ever-growing bicycle economy in Seattle and around the world. From Iva Jean to Peddler’s Brewing, the Pedaler’s Fair was full of local businesses who used Kickstarter to help get off the ground with a running start.

Be sure to let us know about your Seattle biking-focused or -inspired crowdfunding effort either in the comments below or by emailing [email protected].

Today, here’s my partner Kelli’s effort to raise money to launch her successful and out-of-print bookette about yoga and bicycling into a full-length book:


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From Kelli’s blog:

Elly Blue and I officially launched the Kickstarter campaign for the second edition of Pedal, Stretch, Breathe last Thursday! You can watch the video and learn about what makes the second edition unique. Most importantly, you can donate!

In less than a year almost all of the copies of the First Edition of Pedal, Stretch, Breathe have been sold! As of the Pedaler’s Fair this past weekend my official count is 16 copies left, out of 2000 originally printed. I will keep those few for sale on my blog for one more week.

A major new section focuses on muscle groups–particularly those heavily used by cyclists in the quads and core. A section on seasonal influences and ayurvedic principles provides guidance on activity and eating throughout the year. The nine philosophical principles of yoga are applied to bicycling. Even more poses are described, targeting the specific muscle groups used when cycling. And finally, a glossary of basic yoga and bike terms provides a handy reference. Everything is presented in a way that’s accessible to absolute beginners and regular practitioners alike in either yoga or cycling.

Pedal, Stretch, Breathe is following the grand tradition of many publications, graduating from 44 page stapled form to a 96 page (!) book with a spine, more comprehensive content, new illustrations, and a sturdy matte cover so you can throw the book in your bike pannier and head off to the park for some stretching.


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