If you’re as bummed as I am about the likely rejection of Prop 1 to save Metro funding, put down that morning beer. There is some good transportation news today.
Puget Sound Bike Share announced today that the list of sponsors continues to grow and now includes an impressive list of companies and organizations in central Seattle: Group Health, Vulcan, REI, Fred Hutchison and Spectrum Development Solutions have joined Seattle Children’s to sponsor docking stations for the initial launch of the Seattle-based public bike system.
As we reported earlier this month, Puget Sound Bike Share will pioneer a new supply chain for Alta Bicycle Share after the bankruptcy of their previous (and undependable) supplier BIXI. The look and name of the Seattle-based system will be announced in May.
There are still “a limited number of stations” left for sponsors who want to jump on board, according to a PSBS press release. Organizations interested should contact Holly Houser at firstname.lastname@example.org.
So why sponsor a bike share station? Well, aside from the unique marketing opportunity, Matt Handley, medical director of Quality for Group Health, sees “numerous reasons” sponsoring stations makes sense:
[A]s a large health provider that draws thousands of people to Capitol Hill, downtown Seattle and South Lake Union, our support of the Puget Sound Bike Share stations is one way Group Health can help put fewer cars on the road at any given time. This has health, environmental and economic benefits for the entire community and contributes to our Commute Trip Reduction efforts.
Also, with 17 percent bus cuts heading our way, I bet there are going to be a lot of folks looking for other ways to get around.
Local non-profit health care provider Group Health has announced its support of bike share docking stations for Seattle’s upcoming bike share network, signing up to sponsor 15 stations in Capitol Hill and South Lake Union. Group Health has thousands of employees who work at four facilities – Capitol Hill Campus, Downtown Seattle Medical Center, Group Health Research Institute, and their headquarter offices – between the Capitol Hill and South Lake Union neighborhoods.
Additional local companies, including Vulcan, REI, Seattle Children’s Hospital, Fred Hutchinson Cancer Research Center, Spectrum Development Solutions and others have also signed up to sponsor bike share stations.
The first phase of Seattle’s bike share network will include 50 bike docking stations and 500 bikes spread across South Lake Union, Downtown, Capitol Hill and the University District.
“Lending our support for these bike stations makes sense for numerous reasons,” said Matt Handley, MD, medical director of Quality for Group Health and an avid cyclist. “Not only does Group Health have a long history of supporting health and wellness – including through community programs and sponsorships – but as a large health provider that draws thousands of people to Capitol Hill, downtown Seattle and South Lake Union, our support of the Puget Sound Bike Share stations is one way Group Health can help put fewer cars on the road at any given time. This has health, environmental and economic benefits for the entire community and contributes to our Commute Trip Reduction efforts.”
Bike share stations are one of the easiest and most visible ways for local companies to support bike share. “Station sponsorships meaningfully enhance people’s ability to access bikes for alternative transportation and healthy activity,” said Holly Houser, executive director of Puget Sound Bike Share. “Station sponsorships have also become very popular among employers, developers and nonprofits that see bike share as a valuable benefit to employees, tenants and customers.”
Bike stations are free-standing and battery powered (with solar backup), and will be sited in the public right-of-way, parks, plazas and on private property. All station locations must be approved in advance by the City of Seattle to ensure the location complies with regulatory standards. Station sponsors will receive naming rights to the station(s) of their choice as well as discounted memberships and recognition for their support in program materials. Puget Sound Bike Share still has a limited number of stations still available for sponsorship. For more information, contact Holly Houser at email@example.com.