Bike Everywear. That’s the tagline for Seattle designer Iva Jean‘s bike-friendly women’s fashion line. They are items designed by a woman who knows what it’s like to bike through all kinds of Seattle weather, and several of her items respond to requests posted on our recent rainy biking story. Like rain capes! (they’re gonna be huge, I know it).
Saying the items are for biking is not quite accurate. Biking is simply part of life, so Iva Jean founder Ann DeOtte’s philosophy is that fashion should reflect that. From the Kickstarter description:
I started Iva Jean in early 2010 to encourage women to get on a bike and ride with the style, personality and confidence they bring to every other aspect of their lives.
Over the years, biking has become a huge part of my life. The more comfortable I became, the more I realized that I didn’t need to become a sports enthusiast or wear head-to-toe spandex to ride. Today, I bike in everyday clothes and at a pace I feel comfortable with – I take in the joy of seeing the city from a different perspective and giving a nod to ladies looking chic on their bikes.
I believe that while we shouldn’t have to buy a lot of gear to ride, the items that we do buy should be functional and fashionable, working on and off our bikes.