Anyone with a bicycle boarding a King County Metro bus between May 14 and 18 will ride for free, Seattle Transit Blog reports. The promotion also applies to Sound Transit buses operated by Metro (540, 542, 545, 550, 554, 555, 556 and 560).
Details are coming soon, STB says, but this sounds like a brilliant promotion on Metro’s part. Thousands of people load their bikes onto the front of Metro buses every day. And it’s no wonder — the bike/bus combo is extremely powerful. For many trips, it is simply the fastest way to get around (especially when using the express buses).
Using Bike Week — which culminates with Bike to Work Day May 18 — as a way to hook more people on the bike/bus combo is a brilliant way to increase ridership in the long-term. My biggest worry is that it will be harder to find an open spot on the front of the bus with more people using it, which would be an awesome problem for us to have.