SIFF Cinema Uptown wants you to bike to see The Kid With a Bike in Lower Queen Anne. To lure you, they’re offering $2 discounts on tickets. All you have to do is say you biked there.
I chatted with SIFF Cinema’s new Outreach Assistant Naomi Salinas-Burton (formerly of Bike Works), who said the theater is trying to find ways to encourage more people to come by bike. I, of course, suggested offering Bicycle Benefits (they are looking into it) and providing route suggestions for biking to the notoriously bike-unfriendly Lower Queen Anne.
However, they have another issue: They need a bike rack, but the city’s backlog for installing bike racks means it is unknown when the theater will get one. Though Seattle is better than most at installing bike racks, the city can still do more to help businesses attract more cycling customers.
This all got me thinking about how dramatically bike access to LQA will improve when the W Thomas St overpass opens later this year. The influx of untapped bicycling customers could be a boon for the neighborhood, which has been carefully guarded from safe and easy bike access on all sides by Queen Anne Hill, Aurora, Denny Way and uncrossable train tracks.
Details about the deal, from SIFF:
Winner of the Grand Jury Prize at the 2011 Cannes Film Festival, this deeply moving new film by the Dardenne brothers (L’enfant, Rosetta) delves into the emotional life of troubled 11-year-old Cyril (newcomer Thomas Doret), who, abandoned by his father, obsessively tries to find his bicycle- after all, his father must have cared about him enough not to sell that off, he reasons.
Special Discount for Cyclists! Ride your bike to SIFF Cinema Uptown and receive $2 off admission to The Kid with a Bike.
* For in person ticket sales only, just tell the box office you “biked to SIFF”. Valid for Regular Full Priced Admission and Matinees.
March 30 – April 20, 2012
SIFF Cinema Uptown
511 Queen Anne Avenue North, Seattle, WA 98109